Privacy Policy

Last updated: 17 March 2026

Local Emergency Locksmith (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller

The data controller is Local Emergency Locksmith, a sole trader based in Coventry, West Midlands. For any data-related enquiries, contact us at info@localemergencylocksmith.co.uk.

What Data We Collect

Contact Form Data

When you submit our contact form, we collect:

Your name, if you provide it
Phone number
Postcode, if you provide it
The job you need and how soon you need help, if you select them
Message / description of your enquiry, if you provide it
The page address the form was sent from

Analytics Data (Cookies)

We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects anonymised data including pages visited, time spent on site, device type, and approximate location. This data is processed by Google and cannot be used to personally identify you. We also use essential session cookies required for the website to function correctly.

How We Use Your Data

Respond to your enquiry

We use your name, phone number, postcode, the job, how soon you need help, and your message to respond to your locksmith enquiry and arrange a visit if needed.

Improve our website

We use anonymised analytics data to understand which pages are most useful and improve the overall experience.

Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

Legitimate interest — to respond to your enquiry and provide our locksmith services.
Consent — for analytics cookies (Google Analytics 4). You can withdraw consent at any time by clearing your browser cookies.

Who We Share Your Data With

We do not sell your data to any third party. Your data is only shared with:

Google Analytics — anonymised website usage data for analytics purposes.
Resend — our email service provider, used to deliver contact form submissions to us when that service is configured.
A private notification webhook, only when one is configured on the server, receives the same enquiry so it can be answered. Form submissions are not sent to an advertising network.

Cookies

Cookie	Provider	Purpose	Duration
_ga, _ga_*	Google Analytics 4	Distinguish unique visitors, track sessions	Up to 2 years
Session cookie	Essential	Required for website functionality	Session

Data Retention

We retain personal data collected through our contact form for a maximum of 12 months from the date of your enquiry. After this period, your data is permanently deleted. Analytics data is retained in accordance with Google Analytics' default retention settings.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of access — Request a copy of the personal data we hold about you.

Right to rectification — Request correction of any inaccurate or incomplete data.

Right to erasure — Request deletion of your personal data where there is no compelling reason for its continued processing.

Right to restrict processing — Request that we limit how we use your data.

Right to data portability — Request your data in a structured, commonly used, machine-readable format.

Right to object — Object to processing based on legitimate interest.

Contact for Data Requests

To exercise any of your rights, or if you have questions about how we handle your data, please contact us:

Email: info@localemergencylocksmith.co.uk

Phone: 024 7522 4730

We will respond to all data requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.